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Commercial and Marketing

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Customer satisfaction at the heart of the Air France transformation plan

Attracting customers with innovative offers, having a personal, attentive relationship with them and retaining them through high-quality service are the key objectives pursued by the company's commercial and marketing teams.

Every day, these teams work on developing and implementing suitable responses to the customers' needs, from the creation of products and services to after-sales operations.

Being able to differentiate and enhance our services is a major challenge.

Air France is known and recognised throughout the world for its increasingly wide network, its excellent customer service, and its investments in digital innovation and activities with high-growth potential.

Activities and professions

To best meet the needs of all of its customers, Air France offers a full range of services to suit everyone, making the journey easier for all passengers, whatever their situation. It uses customised services and assistance services.

The Airline invests massively in creating innovative products and services.  There is an ever-increasing number of Internet and mobile phone services : e-services, boarding pass on mobile telephone, biometric border passage, … There is an increasing array of remote services and those promoting mobility.

The attention to detail and professionalism of our commercial and marketing teams is expressed in a huge variety of professions, including: Flight Programme Management, Income Management at Passage and at Cargo (Flight Analyst and Fare Analyst), Marketing (Market Researcher), Sales in France and abroad (Sales Consultant, Key Account Manager, Cargo Sales Developer, etc.) 

Focus métier