Junior Lab – the Generation Z's vision of Air France
Imagining our customers' future travel experiences on board our planes was the challenge that Air France set for the 54 teenagers participating in the Junior Lab on 16 and 17 February.
What purpose does Wi-Fi serve in the plane? How will Wi-Fi change our customers' in-flight travel experience? How can Air France become the world's best airline thanks to Wi-Fi? The travel experience is becoming increasingly digital, which opens up a whole range of possibilities.
The educational approach of this programme aimed to accompany the young people through a progressive creative thinking process, starting with the general travel experience before focussing on the special theme of connectivity on board Air France planes.
The Junior Lab highlighted new ways of experiencing the trip for this generation Z.
The 12 teams rolled out their solution in the form of a social media-type platform, which directly interacts with their ecosystem. Personalizing the trip, facilitating exchanges, forming communities, simplifying the passenger experience, contributing to sustainable projects – the use of new technologies serves less to entertain than to foster social interaction or obtain information.
Young people want to transform the world of air transport into an opportunity for meeting and exchanging with others. This value reflects the behaviour of this ultra-connected generation with an avid interest in communities, while emphasizing their ambition to give real meaning to their flight (for e.g. through actions of solidarity).
The 1st prize was awarded to the « No Ideas » team with the « Always Connected » project, an app connected to the customer's different accounts and centralizing all their needs depending on their affinities and passenger profile. The implementation of this idea is currently being studied by the project team.