Digital analytics and insight manager

You will advise the digital teams by analysing browsing and satisfaction behaviour based on key indicators (conversion rate, audience figures, bounce rate, share of traffic sources, NPS changes).

You will leverage the reconciliation of behavioural and declarative data, extracting high value-added intelligence to steer investments and predict revenues.

You will measure the performance of acquisition campaigns in order to optimise their effectiveness. You will proactively propose new offerings aimed at increasing traffic and the conversion rate on our sites.