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New ECPAT campaign

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Monday 6 April 2009

At its ticket offices, on board its long-haul flights and on the Air France coaches, starting next month Air France will be broadcasting a new film against the sexual exploitation of children.Watch the video against sexual tourismWatch the video against child pornography

This film is part of the new ECPAT FRANCE campaign which fights against the sexual exploitation of children (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). This campaign addresses not only sexual tourism but also cyber child pornography and child prostitution.

The campaign was developed courtesy of BETC Euro RSCG in partnership with Partizan, at the request of Air France, a partner of ECPAT for the past 15 years.

The agency called on the talents of the young director Asger Leth, author of a documentary about the slums in Haiti called "Ghost of Cite Soleil" and the photographer Marc Da Cumba.

Starting today, the campaign is being shown free of charge in the media: television, cinema, press, radio and Internet. ECPAT also distribute leaflets and posters in collaboration with its partners in the tourism industry.

Watch the videos

Read the press release

Air France foundation

See all press releases