Tuesday 1 March 2011
Until Wednesday 9 March 2011, Air France Facebook page fans are invited to play a new game*, ‘Travel Challenge’, with an exceptional competition prize of 60 airline tickets to be won to the destination of their choice!
The principle is very simple: every day, on the ‘Travel Challenge’ page, fans discover the ‘photo of the day’ and link the photo to a city or the corresponding place from three possible choices. To increase their daily chances of winning, fans can invite their friends to join the
Air France Facebook page; if one of the winning entrants is a sponsored entrant, their sponsor will also be declared a winner. Prize winners shall be designated by an electronic prize draw carried out at 8pm (Paris time) each day and immediately informed that they have won by email via their Facebook account and their names will also be published on the Air France page.
The competition prize comprises 30 prizes of two round-trip tickets in Voyageur (economy) class valid on all Air France routes**.
Launched in July 2010, the Air France Facebook page currently has close to
170,000 fans who are mostly non-French. Thanks to this ‘Travel Challenge’ game posted since 23 February, Air France has more than doubled its number of fans in less than a week!
In addition to competitions (last month, a 5-day trip to New York was won), Air France invites fans to discover airline news and behind-the-scenes footage from a novel angle. With some twenty videos and more than a thousand photos, the Air France Facebook page is the place to be for the airline’s most avid fans and aviation enthusiasts. With its video chats (new Premium Voyageur offer) or its fun posts (guess the name of a future destination served by the airline), Air France is directly interacting with its customers via several dozens of daily exchanges.
* free competition, with no obligation to purchase, rules of competition available on facebook.com/airfrance
** with the exception of Papeete and only operated by Air France aircraft