Involving our customers in our CSR program

► Calculating carbon emissions and proposing offsetting services

Air France-KLM customers may offset their journeys thanks to CO2 compensation services:
- via Air France’s partnership with the GoodPlanet Foundation,
- or at KLM via its CO2ZERO program, investing in Gold Standard renewable energy projects.

► Informing customers and raising awareness

The Group continues to reach out on sustainability issues via its wide communications network and using all available marketing and communications tools. These include websites, onboard magazines and special documentaries.

► Measuring customers satisfaction perception on CSR

In February 2010 Air France-KLM for the 3rd consecutive year have submitted a CSR questionnaire amongst 3,800 Flying Blue members. Over all the knowledge on the Air France‑KLM CSR activities and priorities has increased considerably and these are also in line with what the passengers expect from us what our contribution should be. Still the passenger’s perception on the CO2 impact of flying is high, 18 %, whereas the actual impact is around 2 %.