The air transport industry is changing fast, as are customer expectations and consumer behaviour. New technologies, competition from low-cost carriers and the TGV on medium-haul routes as well as the shift of U.S. and Gulf carriers to the long-haul network, are just some of the new trends that underpin the development of air transport.
Faced with this change, and in keeping with the strict cost-cutting programmes, Air France's marketing policy enables it to design products and services that boost the Company's appeal. The three basic principles on which Air France has built its service offer are:
At the different stages of the customer's trip, Air France offers a wide array of solutions, from the simplest to the most exclusive, but always personalized. This means providing passengers with a tailored service, whatever their budget, tastes, culture or language.
