mardi 8 juillet 2014
- From 8 July to 31 August 2014
- An innovative approach - creative crowdsourcing
Starting today and until 31 August 2014, Air France and Boeing are organizing a photo competition dubbed "Air France Family" for customers and the general public.
Throughout the summer, via affamily.airfrance.com, anyone can send photo souvenirs of their travel experiences – encounters with friends and loved ones, reunions, trips to discover new countries, etc.
Each photo must be accompanied by a short description. This selection of photos will progressively make up a visual collage of individual stories. The public will be invited to "like" the stories.
The winners will be selected by a jury made up of three media personalities; Claire Chazal, Pedro Winter and Jonone along with two Air France and Boeing representatives.
The prizes up for grabs are:
- Air France Prize: three prizes of two long-haul tickets
- Boeing Prize: A VIP tour of the famous aircraft manufacturer's legendary factory in Seattle;
- Public Prize (for the most « liked » story): a prize of four long-haul tickets.
Join us on affamily.airfrance.com from Tuesday 8 July to Sunday 31 August 2014.
The collage of stories will subsequently be used to create a "mood board" for the video artists of a creative crowdsourcing platform, who will produce an original and innovative video intended for online publication on the Company's website, Facebook, Twitter and YouTube sites and on board the Air France long-haul fleet.
The jury members
Claire Chazal is a famous French journalist. She presents the main evening television news programme on TF1 and has also written two novels. A brilliant student and a perfectionist, passionate about literature and classical dance, her career as a journalist has included radio (Europe 1, Radio Classique) newspapers (Le Quotidien de Paris and Les Echos) and TV (Antenne 2, TF1).
A 39 year-old French DJ, songwriter and producer who has became an icon of electronic music, Pedro Winter has already put a French stamp on the business with his skate , rock, heavy metal and hip-hop influences. A protean artist and at the same time a talent scout (Justice, Uffie etc.), manager (including Daft Punk until 2008), producer, founder of the Ed Banger Record label, book publisher ... all this leads him to travel around the world several times a year.
John Andrew Perello was born in Harlem. At 17, he started graffiti. Thanks to the recognition he gained from his work on the New York metro line A, John created the renowned international community 156 All Starz, in 1984, and became Jonone. He met his French counterpart, Bando, who invited him instantly to Paris. John browsed the Parisian sidewalk, accompanied by the pioneers of French Hip-Hop. In the underground or under the light of a gallery, Jonone has a firm grip on his fiancée called France and is not planning on leaving her anytime soon.
About Air France:
AIR FRANCE, with its regional subsidiary HOP!, operates 1,500 daily flights in France, Europe and worldwide. Its fleet comprises 350 aircraft in operation. Since 2004, AIR FRANCE and KLM have formed a major player in the air transport industry. The two airlines operate the leading long-haul network on departure from Europe. In 2013, AIR FRANCE and KLM carried 77.3 million passengers.
The two airlines currently offer their customers access to a network covering 231 destinations in 103 countries from their hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. Their Flying Blue frequent flyer program is leader in Europe and has over 21 million members. AIR FRANCE and KLM are members of the SkyTeam alliance which has 20 member airlines, offering customers access to a global network of over 15,500 daily flights to 1,064 destinations in 178 countries.
Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing is the prime contractor for the International Space Station. The company also provides numerous military and commercial airline support services. Boeing provides products and support services to customers in 150 countries and is one of the largest U.S. exporters in terms of sales. Headquartered in Chicago, Boeing employs more than 169,000 people across the United States and in more than 65 countries. Total company revenues for 2013 were $86.6 billion.
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