© Air France
© Air France
Air France-KLM Digital is a flagship division of the Air France KLM Group within Commercial Passage, benefiting from significant investments and resources and with high strategic stakes.
The Digital Performance unit, part of the Central Digital Department, is responsible for steering the operational and commercial performance of our sites and apps. Performance Insights & Analytics analysts are responsible for the entire process of defining KPIs. They organise the collection of this information (tagging) and visualise and analyse the data to draw up development priorities for the teams that operate and develop our sites and apps.