Billboards, radio, television, digital… Throughout the year, Air France rolls out advertising campaigns in France and abroad that showcase French savoir-faire and elegance, inviting the world to Paris.
This new video offers a glimpse into the key highlights of the first half of 2025: the launch of the new La Première cabin, the promotion of the new Air France Holidays brand, and the opening of a summer pop-up restaurant… all of these communications are designed to boost brand visibility and reinforce the airline’s premium positioning strategy.