Paid search manager (SEA)

The Paid Search/SEA Manager is in charge of a major acquisition lever: the referencing of Air France's offer via sponsored links on search engines such as Google, Bing, or on exotic advertising networks such as Baidu in China etc. 
In a context where Digital plays an increasingly important role for Air France, and where more than half of all Internet users come from search engines, this marketing lever is one of the most strategic for the company.

Within Digital Marketing, the e-Acquisition team manages all the levers used to bring traffic (visits) to Air France sites: paid search (SEA) and natural search (SEO) on search engines, E-mailing, Display, etc.

The Search-Metasearch team's mission covers nearly 100 markets in France and abroad, with an ambitious objective: to generate over 1.5 billion euros in sales (before the crisis) in a highly competitive and constantly evolving environment.