Performance & Web Analyst

Did you know that every click on a website generates a wealth of valuable data? At Air France, building a career in performance and analytics means transforming that data into powerful levers for optimization, all to offer our customers the best possible digital experience.

The Performance & Web Analyst is the driving force behind our digital optimization strategty, analyzing web performance, identifying areas for improvement, and providing detailed reports to our marketing and product teams. Their role is essential in detecting friction points to continuously enhance the user experience.

To thrive in this role, one must be analytical, be a critical thinker, and possess strong data interpretation skills. Proficiency with tools such as Google Analytics, Tag Manager, and SQL is key to turning information into strategic insights.

Every day, our Performance & Web Analysts push the boundaries of digital optimization, directly contributing to the improvement of Air France’s online services.