Air France is unveiling a new advertising campaign today to further support its strategy to move upmarket and accompany the launch of its new products. 8 March 2026 will mark the brand’s return to the television medium in France with the broadcast of its brand video, first revealed in spring 2022. In line with this commercial, the new campaign – comprising eleven visuals and videos – will be gradually rolled out across France and in several of the airline’s strategic markets.

Air France is unveiling a new advertising campaign today to further support its strategy to move upmarket and accompany the launch of its new products. 8 March 2026 will mark the brand’s return to the television medium in France with the broadcast of its brand video, first revealed in spring 2022. In line with this commercial, the new campaign – comprising eleven visuals and videos – will be gradually rolled out across France and in several of the airline’s strategic markets.

As the Summit for Action on Artificial Intelligence opens in Paris, #AirFrance takes stock of its use of AI.

Anne-Marie Couderc, non-executive Chairperson of Air France and Air France-KLM, and Franck Terner, CEO of Air France, this morning presented concrete measures to the Air France Central Works Council, approved by the Board of Directors, in order to respond to the concerns expressed by employees during the staff consultation.

Following negotiations between Air France management and the two unions representing its pilots, SNPL and SPAF, a tentative agreement has been reached.

Steven Zaat will be appointed EVP Finance at Air France as from July 3, 2019

Air France is implementing a new organization, which is clearer and better reflects its priorities. Its ambition is to clarify responsibilities and simplify the company's operating methods.

As of November 1, Olivier Dulat is appointed EVP Flight Operations and member of the Air France Executive Committee.

Amel Hammouda, Chief Transformation Officer at Air France, is appointed a member of the Air France Executive Committee.

On September 27, 2018, the Air France Board of Directors accepted Franck Terner’s resignation from his position of Air France CEO.

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