Air France embarks on Whatsapp for a more direct relationship with its customers
Eager to adapt to the digital habits and uses of its customers, Air France is offering a new communication channel with customers on WhatsApp. This free service is now available 7 days a week in 22 countries and in 4 languages (French, English, German, Italian, Brazilian/Portuguese). Messaging is…Stéphanie Charlaix-Meyer, Air France-KLM Customer Service Director. “Its popularity confirms the proximity strategy adopted by Air France in terms of customer service, a strategy that we will continue to deploy in other markets.”Nicolas Farin, Head of Client Sales EMEA, Business Messaging at Metasays, “We are proud to connect Air France with both new and existing customers through one of their most used communication channels. We hope this partnership will continue to improve customer journeys on WhatsApp, offering better, faster and more personalized experiences at their fingertips.” To…About Air FranceSince 1933, Air France has been promoting and highlighting France throughout the world. With an activity divided between passenger transport, cargo transport and aeronautical maintenance, Air France is a major air transport player. More than 42,000 staff that make up its workforce are committed on…About WhatsAppMore than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is free and offers simple, secure, reliable messaging and calling, all over the world.