Landing Page
Maturity : 1970-1989
Air France entered the era of mass transport. Faced with competition and oil crises, the airline dealt with the turbulence and gave wings to one of the most beautiful birds in history - Concorde.VideoMATURITY | Air FranceGIANTS OF THE AIRAir France continued its soaring development in the 1970s. Thanks to jumbo jets – the Boeing 747 and the Airbus 300, which it was the first airline to use – Air France highlighted its international influence. These giants of the air were put into service on the major routes, freeing a fleet of…ROISSY, THE AIRPORT OF THE FUTUREThe number of passengers passing through Paris had been doubling every year since 1950. With Orly, close to saturation, a new airport was needed. After eight years of work, Paris-Charles de Gaulle airport was officially opened at Roissy-en-France in 1974, 23 km to the north of Paris. Its…THE LEGENDARY CONCORDEIn 1976, Concorde joined the fleet. The 'beautiful white bird' sped between Paris, Dakar, Rio de Janeiro, then Caracas, Washington, Dallas and New York. The supersonic hundred-seater linked Paris to New York in three-and-a-half hours – faster than the sun! Inside, the luxury service and narrow…OIL CRISESThe situation took a turn for the worse. The sector was hit hard by the oil crises of 1973 and 1979. Competition became fiercer, fanned by the emergence of charter airlines. Air France stood firm. From its new hub at Roissy-Charles de Gaulle, it continued with its modernization, became computerized…AIR TRAVEL FOR ALLAir France began adapting to the new status quo: the arrival of mass transport. Democratization took a new direction thanks to jumbo jets, with their bigger cabins and lower prices. Arriving alongside the historic markets – businessmen, diplomats, rich expatriates – were new kinds of customers, who…OBJECTIVE : EUROPEAlthough it was a global influence, Air France was less well-known in Europe. It used its new Parisian terminal – Roissy-CDG 2 (1982) – as a base to reclaim Europe with its new medium-haul fleet of Boeing 737s and Airbus 320s. In 1988, it had the largest number of destinations in Europe (82). At…