On March 18, 2025, Air France unveiled its new La Première travel experience. To celebrate this major milestone in its move upmarket, the airline has partnered with French fashion house Jacquemus to create an exclusive loungewear set, presented to every La Première guest during their journey. This exceptional collaboration highlights French craftsmanship, ensuring comfortable and elegant nights at 35,000 feet.
For the first time, Air France has joined forces with renowned French designer Simon Porte Jacquemus to offer La Première guests a chic yet comfortable travel experience with a brand-new pyjama set. The Jacquemus fashion house has blended its signature style with the refined world of La Première to create timeless loungewear with elegant lines.
Crafted from navy-blue cotton, the set features Air France’s historic winged seahorse emblem on the front, accompanied by a discreet label reading “Le Pyjama.” A grosgrain ribbon embroidered with the Jacquemus logo on the back adds a unique finishing touch. The ensemble embodies sophistication, reflecting the spirit of the collaboration between Jacquemus and Air France.
The pyjama set is available in four sizes to suit all guests. The top comes in two styles: a V-neck with a tailored fit or a round-neck with a regular fit. Each set is presented in a pillowcase-shaped cotton poplin pouch, available in red or blue, the signature colors of both brands.
The pouch features a surrealist trompe-l’œil design, a creative touch from Jacquemus. "Round-square" buttons – a signature geometric element of the fashion house – decorate the pouch, making it both practical and minimalist. Easily transportable and reusable, it serves as a keepsake from a night onboard, dedicated to comfort and French elegance.
"We are proud to partner with Maison Jacquemus and its innovative creativity to design a new loungewear set exclusively available in the La Première suites. Every detail matters in creating a memorable travel experience, and this collaboration strengthens our commitment to enhancing every moment spent in this exceptional cabin," said Fabien Pelous, Director of Customer Experience at Air France.
La Première, the highest expression of travel
A true reflection of French elegance and art de vivre, La Première has always embodied Air France’s commitment to excellence. Both at the airport and onboard, La Première guests enjoy a personalized and seamless experience. From the moment they arrive at Paris-Charles de Gaulle, they are guided through an exclusive and discreet airport journey. With the gradual introduction of new private suites onboard, Air France aims to offer the world’s highest level of luxury travel, complemented by La Première staff who provide signature service that is as attentive as it is discreet.
About Jacquemus
Jacquemus was founded by Simon Porte Jacquemus in 2009 in Paris, France.Dedicated to the memory of the designer’s late mother, the brand draws inspiration from a passion for culture. The Jacquemus ready-to-wear and accessories collections for men and women reference the French way of life and universal gestures of beauty, encompassing influences from fine art photography to decorative arts, cinema, painting, and sculpture. Throughout the years, Jacquemus has staged runway productions in unique and unexpected locations, including a Parisian swimming pool, the Musée Picasso, a lavender field in Provence, a wheat field outside Paris, a salt marsh in the Camargue, and a beach in Hawaii. More recently, the brand has embraced settings such as the canal of the Château de Versailles (Le Chouchou), the Fondation Maeght (Les Sculptures), Casa Malaparte (La Casa) and Auguste Perret’s Parisian apartment (La Croisière). Based in the 8th arrondissement of Paris, Jacquemus is an independent fashion house with over 300 employees. Renowned for its fast-growing digital presence and its worldwide business spread, the brand has created innovative retail experiences around the world before opening its first permanent store at 58 Avenue Montaigne in Paris in 2022. Following this milestone, international boutiques have opened in Dubai, Seoul, New York (SoHo) and London (New Bond Street).