How Air France is using Artificial Intelligence (AI) to optimize its business activities and improve the customer experience
With 100,000 customers carried every day on board more than 1,000 flights, Air France’s activity generates a considerable volume of data. Making optimum use of this resource to constantly improve performance is therefore a strategic challenge for the airline, combined with an absolute priority,…2023, the turn of generative artificial intelligenceSince 2023, Air France has been engaged in a new revolution around generative AI. A new type of artificial intelligence capable of generating rich content autonomously. Unlike traditional artificial intelligence, which focuses on specific tasks such as data classification, generative AI actually…TALIA: Air France's internal ChatGPT, enabling employees to familiarize themselves with the functioning of this tool in a secured environment, without any information being passed on to third parties. TALIA is used daily by Air France employees to write e-mails, search for information in PDF documents,…PAMELIA: a solution allowing Air France airport agents to obtain answers to customers’ queries directly on their iPad. Number of bags allowed, transport of live animals, formalities: PAMELIA searches for the answer in the airline’s reference manuals and procedure documentation and generates a written…CHARLIE: a tool for the airline’s maintenance teams, enabling them to search for aircraft part numbers in the airline and manufacturers’ documentation. This tool saves precious time when repairing or replacing parts, thus contributing to flight punctuality.FOX: a tool for analysing customer feedback, to have a better understanding of their expectations and concerns. Using generative AI, FOX is capable of automatically analysing customer feedback and translating the gist of diverse and complex texts incorporating humour or irony. This tool can also be…A reasonable and controlled use of artificial intelligence,with priority given to the protection of customer and company data, respect for rules and ethical principles, and strict compliance with regulations. This means keeping the solutions used within a closed circuit, and setting up an AI Committee to ensure that all these principles are properly…Promoting existing solutions and supporting initiatives within the company.The operational research team, which now has 150 employees, supports the different business sectors as they explore the possibilities offered by artificial intelligence. According to the needs expressed, the operational research department can guide teams towards a more or less complex solution,…Using market solutions rather than designing models inside the company.Artificial intelligence,particularly generative AI, is still a relatively new field of expertise and the technologies are not yet mature. This can make them obsolete relatively quickly. Air France therefore relies on existing solutions and models rather than seeking to develop its own from scratch. This approach notably…